Publicism: It’s Essence and Role in Society

Abstract

The knowledge of social reality is an urgent need of every person and society. Publicism as a special kind of cognitive, creative activity, as a kind of chronicle of the socio-political life of the country not only contains unique factual material about the events and phenomena of reality, but also interprets them. For decades, publicism has been the focus of close attention of researchers trying to reveal its essence and transformative potential, but to date, a generalizing definition of publicism has not been formed. The author aims to consider the essential features of publicism as an activity aimed at cognition of reality and activation of public dialogue. The paper shows that the effectiveness of publicism is due to the personality of the author, whose civic position and "evidence-based" word are the key to public confidence, conclusions are drawn that modern Russian publicism is influenced by such trends as increasing the influence of market laws, narrowing the genre spectrum, simplifying reader interests and reducing the requirements for stylistic quality of speech. Today, in conditions of increased social dynamics and active development of the value system by the Russian society, publicism as the most important mechanism for the formation of public consciousness is becoming particularly relevant.