Self-presentation As the Constitutive Sign of Communicative Demonstrativeness

Abstract

The purpose of the study is to identify and characterize the main forms of demonstrative self-presentation, discursive circumstances that cause their use and linguistic means of its actualization through psycholinguistic analysis of communicants’ replicas. The results of the work show that self-presentation in attractive verbal behavior is formed by the use of hyperbolized forms of etiquette cliches, homogeneous first person singular verbs of the present tense with the meaning of "sympathize" and "understand", amplifiers and phraseological units, rhetorical questions containing an epithet-compliment; self-praise is based on the use of hyperbole, the universal pronoun all, cliched phrases, accentuating and emotional particles, expressive syntax, figurative phraseological units, adjectives with positive connotation; self-deprecation is actualized by deformed phraseological units with the replacement of a positive component with a negative one, the pronoun I, adjectives with negative connotation and antithesis; demonstration of self-contained strength or status is formed with the help of the verbs with the meaning of influence, coercion, as well as with speech stamps and evaluative-emotional vocabulary.