Semantic characteristics of digital economy terms as a factor of effective business communication (using the example of english)

Authors

  • Nadezhda M. Glushkova Financial University under the Government of the Russian Federation (Financial University)
  • Marina G. Kharchenko Financial University under the Government of the Russian Federation (Financial University)

DOI:

https://doi.org/10.18413/2712-7451-2020-39-2-280-288

Keywords:

digital terminology, term, semantic characteristics, digitalization

Abstract

A systematic description of a range of digital terms with a large number of semantic
characteristics is given, the correct understanding of which is one of the important factors contributing to
effective business communication. Based on the opinion of some researchers of digital terminology, the
authors of the article use a comparative approach to the study of digital terms in English and Russian to
identify the dependence of semantic characteristics of digital terms on such factors as morphological and
stylistic features, synonymy, differentiation by spheres of communication and the possibility of use in
different situations. The authors claim that an incorrect understanding of semantic characteristics, on the
one hand, and an insufficiently detailed scientific study of digital terms and their lack of systematization,
on the other hand, can negatively affect the effectiveness of business communication. The results of the
scientific review contribute to the understanding of the semantic characteristics of digital terms and their
systematization, update the material on the topic under study and motivate the reader to further search for
information to expand scientific study and self-learning in the aspect of global digitalization.

Author Biographies

Nadezhda M. Glushkova, Financial University under the Government of the Russian Federation (Financial University)

candidate of Philological Sciences, senior lecturer at the Department
of language training, Financial University under the Government of the Russian Federation,
Moscow, Russia

Marina G. Kharchenko, Financial University under the Government of the Russian Federation (Financial University)

senior lecturer at the Department of language training, Financial University
under the Government of the Russian Federation, Moscow, Russia

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Published

2020-07-27

How to Cite

Glushkova, N. M., & Kharchenko, M. G. (2020). Semantic characteristics of digital economy terms as a factor of effective business communication (using the example of english). Issues in Journalism, Education, Linguistics, 39(2), 280-288. https://doi.org/10.18413/2712-7451-2020-39-2-280-288

Issue

Vol. 39 No. 2 (2020)

Section

Linguistics

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