Formation of the Media Complex of the Union State of Russia and the Republic of Belarus
DOI:
https://doi.org/10.52575/2712-7451-2026-45-2-226-237Keywords:
integration, Union State media complex, information policy, media criticism, social media, media content, media genresAbstract
The media play a key role in shaping public support for the integration processes of Russia and Belarus within the framework of the Union State. However, their effectiveness depends on the content matching the interests of different audiences, not just the attitudes of government institutions. A comprehensive analysis of the mission and typology of the media of the Union State has so far been lacking. The purpose of the study is to identify the characteristics of the media complex of the Union State, which provides media support for allied relations and a single information space. A content analysis of publications was carried out (about 100 issues of the newspapers ”SOYUZ. Belarus-Russia”, ”Union Veche”, the magazine ”Union State” for the period from 2021 to 2026), as well as an analysis of 50 television and radio programs (”BelRos”, the First Union Radio, ”Radio of Russia”, radio ”Komsomolskaya Pravda”). The results show that the main mission of the media of the Union State is to inform about joint projects and create a positive image of the two countries. All institutions of the Union State have their own media outlets, the main audience of which are government officials and parliamentarians, which explains the predominantly official nature of the content. Socio-political publications (”SOYUZ. Belarus-Russia», ”Union Veche”, ”Union State”) demonstrate greater thematic and genre diversity. It is concluded that it is necessary to expand the audience of the media of the Union State by covering integration projects on social networks and creating content attractive to a youth audience.
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