Международное вещание Китая: от пропаганды к глобальному медиа
DOI:
https://doi.org/10.52575/2712-7451-2026-45-2-250-268Ключевые слова:
China Global Television Network (CGTN), китайское международное телевещание, государственная информационная политика, пропаганда, «мягкая сила», китайская журналистикаАннотация
Вековая традиция китайской журналистики предопределяет специфику современных международных СМИ Китая. Эти СМИ действуют на периферии культурной дипломатии и «мягкой силы», но при этом сохраняют жёсткую привязку к партийному контролю. Исследования китайских СМИ преимущественно рассматривают новые медиа и информационную политику в современном Китае. Вопросы же информационно-организационной деятельности медиахолдингов, представляющих Китай в глобальном информационном пространстве, системно не изучались. Цель исследования – выявить особенности международного телевизионного вещания Китая в историческом контексте (на примере медиахолдинга CGTN) – от зарождения системы в 1938 году до современного этапа, когда международные медиа стали инструментом государственной информационной политики. Значительное внимание в работе уделяется русскоязычному вещанию Международного Радио Китая (МРК). Установлено, что ключевой особенностью является противоречие между включением СМИ в рыночную экономику и строгим контролем Центрального отдела пропаганды КПК. Это противоречие следует рассматривать как методологически значимое основание при исследовании китайских СМИ как актора глобального медиапространства.
Библиографические ссылки
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