Speech means of implementing orienting influence in English and Russian-language political discourse in a television talk show

Abstract

Political discourse is a significant phenomenon in the life of society. The global goals of political discourse are the seizure, retention or redistribution of power. These goals are achieved by informing, persuading and motivating the audience. Political discourse is a rather complex object of research. Despite the fact that political discourse is in the focus of attention of many scholars, the conflict political discourse of talk shows is insufficiently researched from the point of view of a practical approach to analyzing the effectiveness of suggestive influence on the addressee. The aim of our research is to analyze effective means of speech interaction at various functional levels of the language. To conduct a qualitative assessment of the orienting speech impact, an analysis of illustrative material was carried out, which includes 100 Russian-language and 100 English-language discursive acts (DA) that implement non-cooperative speech strategies. As a result of the study, the means of implementing the main communication strategies that have an orienting influence on the audience in political talk shows were identified. The research results contribute to the study of manipulative technologies of political discourse.