Crossmedia Editorial in the Region: Principles of the Organization of Successful Media (on the Example of "Mir Belogoria"). Part 1

Abstract

The complex and multifaceted process of convergence has transformed modern journalism. Crossmedia editions have appeared in the practice of mass media. In accordance with this, the rules for the development and creation of media content have changed, the methods and principles of distributing media materials on various information platforms, the requirements for various specialists working in the media sphere: chief editors, producing reactors, journalists. The most problematic aspect in the light of the analysis of cross-media editorial practices is the study and generalization of the experience of regional mass media. The purpose of this study is to describe and summarize the practical experience of the most successful editorial staff of the Belgorod region – ANO Publishing House Mir Belogorya. The study of successful regional crossmedia practices will provide an opportunity for further practical application of the accumulated experience in the work of other regional media. The first part of the article, devoted to the crossmedia practice of intra-editorial interaction, presents an analysis of the specifics of creating such an organization and its management, in particular, the functions of the general director of a publishing house, the remuneration system of a crossmedia organization, and management features in the implementation of a content strategy are considered. The conclusion is made about the effectiveness of cross-media interaction within the media organization.