Crossmedia Editorial in the Region: Work with Journalistic Material (on the Example of "Mir Belogoria"). Part 2

Abstract

In the practice of cross-media editing, one of the most important processes is working with journalistic material. The practice of broadcasting content to various devices necessitates the adaptation of the textual and visual component of journalistic material to the conditions of the distribution environment. Heading complexes, content of materials, text structure, visual accompaniment are subject to changes. Only the very idea of ​​a journalistic work remains unchanged. Often, when it comes to a cross-media vector from print to electronic media, the form of implementation can change completely: from a classic journalistic article, the material turns into a multimedia poster or infographic article with the possibility of interactive interaction. The purpose of this study is to describe and summarize the practical experience of working with journalistic material in the cross-media media of the most successful editorial office of the Belgorod region – ANO "Publishing House" World of Belogorya ". The study of successful regional cross-media practices will provide an opportunity for further application of the accumulated experience in the work of other regional media. The second part of our study, dedicated to the cross-media practice of working with journalistic materials, presents an analysis of the most striking cross-media cases of the holding.