Context and Media Aesthetics: Towards the Development of Discourse Analysis Algorithms
DOI:
https://doi.org/10.52575/2712-7451-2022-41-4-621-627Keywords:
discourse analysis, multimodality, media aesthetics, atmosphere, contextAbstract
The study is devoted to the theoretical aspects of discourse analysis in the context of constant development and change in communication technologies. This change generates research question about the relevant methods of analysis of such media phenomena. The main goal of the article is to fill the gap that has arisen in scientific knowledge between the needs of a systemic analysis of modern multimodal media phenomena and the limited possibilities of discourse analysis, mainly adapted to the analysis of textual information. The study was carried out in the field of media aesthetics, which opens the prospect of using methods and techniques borrowed from the field of aesthetics in the analysis of unstable elements of the modern communication space. Based on the study of a few applied ideas (especially in the field of receptive aesthetics), the author proposes to include a media aesthetic approach in the algorithms of discourse analysis, which makes it possible to identify and interpret the parameters of such a previously unaccounted for context factor as "atmosphere" (with the reference to Gernot Böhme’s theory).
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