Mass Media About "Crossroads of Culture": Word and Music

Abstract

Culture is the spiritual basis of man and society. In modern society, the key channel for the dissemination of cultural meanings – knowledge, values, norms and rules – are the media. “Scanning” the current contexts of social life and extracting information from them, providing the necessary information exchange in society and an actual value-semantic dialogue, broadcasting the meanings, opinions and ideas formulated by different social audiences, the media model the cultural status of a person, determine the manner of his life, strategies for understanding past experience and designing the future. The media is consonant with the time, with all its successes and problems, a document in which the words and judgments of different people, different subjects are read, including in the common national-cultural space their unique experience of intellectual and evaluative comprehension of various issues and circumstances of life. The subject of the analytical analysis in the article is the Russian periodical press of the last decade in the aspect of the representation on its pages of issues related to public dialogue about the conjugation of words and music in culture as the most important ways of spiritual and ideological development of social space by a person, as key cultural and communicative codes  that provide a multi-format value and semantic dialogue in society. The analysis of a wide body of multi-genre publications in the modern Russian media allows us to conclude that the problems of the conjugation of words and music are in the field of vision of the journalistic community, however, having a special cultural significance, it is not included as one of the mandatory semantic elements in a broad public discussion, does not become the subject of a detailed, broad-based audiences of analytical and critical commentary and popular science dialogue.