Actors of Museum Discourse in Modern Russia

Abstract

The article is devoted to the study of actors in the museum discourse of modern Russia. The relevance of the topic under study is determined by the role of museum discourse in the communication system of modern Russia and, more broadly, in the national security system. In the context of geopolitical challenges and the development of political discourse in the semantics of the pervasive cancel culture, initiated by the West in the format of a mechanism for applying new ethics as a symbolic act of oblivion, the national museum discourse acquires special significance. Considering museum discourse as overcoming an existential threat to modern Russia, the author identifies among the actors not only the subject – object / addressee – addressee, but also all interested actors museum – state – science – education – industry – business – society – media. The author concludes that museum discourse as a communicative phenomenon, having a high degree of intertextuality, a special polysubjective and convergent potential of all interested communication actors, carries out meaning formation, symbolic meaning production and creates a model of sociocultural reality capable of performing socially and politically significant functions in the communication system, exerting political influence and legitimizing the political system and power. The analysis is based on the methodological pluralism of the approaches of discourse science, political science, communication theory and generational theory.