The Role of Ideological Concepts of Allies, Demography, Patriotism, and the Volunteer Movement in the Transmission of State Ideology

Abstract

The importance of information independence is increasingly recognized by senior government officials as a strategically necessary component of state independence. However, to date, state ideology has not yet reached the level where it will be associated with all information and communication aspects of social interaction. In this regard, the authors have analyzed the interaction of the communicative aspects of state ideology, its most significant modern ideological concepts, the actualization of which the state has supported over the past decades. As a result of the research, the media space and public presentation, which includes advertising materials and advertising communication, are identified as the main communicative aspects of the emerging state ideology. The use of traditional family values as the main central idea is considered. It is concluded that the current state of state ideology does not fully correspond to the current geopolitical and domestic challenges. One of the most significant barriers, according to the authors, is the lack of a clear regulatory policy in relation to the media space and public presentation.