Argumentation of the procedure of selecting cue words in the framework of the project “Multilingual associative thesaurus of politeness”
The study was financially supported by the Russian Foundation for Basic Research (RFBR) as part of research project No. 20-012-00160 “Multilingual associative politeness thesaurus as a platform for intercultural communication and integration of language communities”
DOI:
https://doi.org/10.18413/2712-7451-2020-39-2-299-305Keywords:
association, associative thesaurus, politeness, cue, responseAbstract
The article considers the procedure for selecting words-incentives for the implementation of
the project " Multilingual associative thesaurus of politeness as a platform for intercultural
communication and integration of language communities". The procedure for selecting cues includes
several stages. The first stage involves a group of methods related to structural and semantic analysis, component and definition analysis. This allows to identify the content of the word "politeness" in
Russian, English, Italian and other languages and then add the obtained components to the list of cue
words. At the second stage, in order to expand the list of cue words, a free associative experiment is
conducted, which is an effective tool for the study of language consciousness, taking into account its real
ethno specific components. For this reason, conducting associative experiments and creating associative
thesauri based on them has become one of the leading areas of anthropocentric linguistics. The results
obtained using the associative method allow us to identify the structure and content of the associativeverbal
network of a native speaker, which has a great heuristic potential in the study of associative norms,
i.e. standards in which the semantics of the cue word and the conceptualization of the phenomena behind
it are shown to be relevant to the consciousness of native speakers. The method of mind map allows to
supplement the data of a free association experiment. The creation of a multilingual associative dictionary
based on the systematization of associative data makes it possible to present not only universal, but also
ethnic and individual patterns of associative norms inherent in the verbal association of speakers of
different languages, and to trace the dynamics of associative fields fixed in different periods of time.
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